- Innovation
- End-user Experience
- Usability, ease of use, build user friendly system
- Usability testing, collaboration
- Interactive and adaptive design (can be personalised)
- Interface design, information architecture, prototype and wireframes
- Customer Research, learn perfect ways to interact with customers
- Multi-channel including : web and app design, communication technology, spatial design
- Human Factors (Ergonomics)
- Digital Technology
- Simple and smart solutions
- Personable / Enjoyable / Memorable